Case Study- Culinarian Cookware

1. Depict customer conduct in the cookware advertise. How is cookware purchased? How is it sold? What are the suggestions for Culinarian’s promoting technique? Cookwre was purchased either by piece or in a boxed set. The following are two diagrams about how cookware is purchased and sold. How is cookware purchased: How is cookware sold: Implications: * There is a major potential in mass product outlet, which has not been investigated at this point. * Enhance agreeable associations with retail establishment, since this is a significant division with a huge offer in both buying and selling. Direct deals doesn’t have a huge offer (just 5%), and the rate that individuals purchase through this channel is right around zero, so we have to consider if direct deals is important. * An enormous portion of cookware is sold in 75 nearby claim to fame stores (27%), and we have to diminish the deals of this channel. * Target clients ought to be ladies from 30-55 with family unit salar y over $75,000. 2. What are Culinarian’s qualities and shortcomings? Why has the organization been effective? Strengths| Weakness| Strategy| Advertising|Very clear four key priorities| A small amount of Competitors| Product| Promotion| Unparalleled item quality| Lack of predictable and important value rebate occasions | Advanced execution technology| | Leader in metallurgy innovation | First producer to furnish the advantages of copper cookware with easy and upkeep. | Sales and Distribution | Market share| Very solid associations with retailers| Low contrasted with different contenders (6. 5%)| Eight experienced record managers| | The accomplishment of Culinarian lies in the accompanying aspects:Above all, the organization has extremely clear four methodologies needs. Besides, great execution is significant. Procedures play like a rule, and all advertising and deals exercises are propelled under this rule. At that point, the organization worked admirably on safeguarding its i mage picture with unrivaled item quality and trend setting innovation. Building solid associations with retailers is another factor. The organization offers a higher edge to retailer than different contenders, which invigorates the retailer to push the sales.Finally, Culinarian is very clear about their objective clients, who have high-pay, so their promoting is powerful that they center around magazines and papers focused at high salary crowd. 3. Was the 2004 advancement productive? Figure the benefit utilizing Brown’s rationale and afterward compute productivity utilizing the consultant’s model. How might you compute benefit? My decision is the 2004 advancement was beneficial. Utilizing Brown’s rationale Actual units = 184987 Forecast units = 59871 Variable expenses = 38. 4 Incremental commitment sway = (62. 4-38. 64)*184987-(72-38. 64)* 59871 = 2397995 Using consultant’s model Actual units = 129386 Forecast units = 119504 Variable expenses = 52. 05 Inc remental commitment sway = 10. 35*129386-19. 95*119504-99332+39540 = - 1104752 My technique Conclusion: the advancement is productive Promotion time frame March to May Variable cost Both overhead expense and publicizing cost ought not be remembered for the variable expense, so my variable expense ought to be 38. 64-(52. 05*7%)= 35 Forecast unitsI use consultant’s figure by the PC produced model, which is 119504 Actual units Actual requests from March to May in 2004, which rises to 184987 (47191+89423+48373) (62. 4-35)*184987-(72-35)*119504=646995 4. Ought to Culinarian run a 2007 value advancement? Assuming this is the case, what ought to be the points of interest of such an advancement (e. g. , item scope, rebate rate, timing, impart) Culinarian should run a 2007 advancement. Above all else, in 2006, Culnarian’s CEO set up four procedures for the organization. The 2007 value advancement would be a generally excellent usage of the strategy.Moreover, 2005 phone study sh ows that independent brand mindfulness for Culinarian are 15% with family unit salary under $75000 and 25% with family pay over $75000 ( this figure is lower than its rival Le Gourmand and Robusto). At long last, the cookware advertise in U. S. had been expanding year on year, so had been Culinarian’s items, so there must be an extraordinary potential on deals development. Subtleties of the advancement Product Scope They should run advancement on item DX1 and CX1. To begin with, SX1 and PROX1 are for cutting edge and expert cooks, so they are top of the line with littler portions of the revenue.Then, DX1 and CX1 take a lion portion of the absolute income. At last, markdown on DX1 and CX1 would not influence brand picture as they are moderately low-final results with low cost and innovation. Timing They ought to pick April, May and June as spring deals and October, November and December as winter deals. May and June are weddings seasons, while November and December are Christm as time. As per the review, 55% of the respondents got or bought cookware as a blessing. So I recommend there ought to be two value advancements in spring and winter. Communications:Commercial notice on cook stations (39% stare at the TV cooking appears and 18% buy cookware seen on TV cooking appears) Direct help to retail locations, for example, presentations and deals staff (30% expressed that they would be attracted to stores with alluring showcases, and 25% favored a full-administration store) Enhance channel correspondence with mass product outlet (32% of respondents purchased cookware in mass product outlet) Traditional channels, including TV, radio, papers and cook magazines. (10% said they may react to TV, radio, magazine, or paper publicizing) Discount rate :20%

How to Write Academic Essays

How to Write Academic EssaysThere are several ways to construct an academic essay and the key is in write the essay as you would if it were a report. A report is quite easy to write but the task of writing an essay can be difficult. This is because academic essays can have a lengthy outline, which is best to be left to the academic editors and perhaps a tutor.You will find that writing is something that you enjoy doing and you will enjoy working on it too. It is as though you have been given a hobby and you enjoy sharing this with others. Writing allows you to express yourself, to express what you are thinking and to also let your audience know who you are. With academics, writing should be done with care.First of all, you should have a strong knowledge of the different academic subjects, not only in school but also in the university that you are a part of. This will give you the freedom to write your essays in such a way that they are specific to the subject of the essay and to make it an essay rather than a general report.Academic writing consists of a lot of writing. Although it might be possible to have an academic essay published in an undergraduate college or even an undergraduate university, the majority of academic writing is done in university because it requires more writing in a shorter time frame.Academic writing skills are useful to become part of the academic community. Your academic experience will help you in achieving a degree and your academic essays will reflect the fact that you have the ability to write in a short time frame.In order to obtain your degree in a university, you will have to write academic essays. To have these essays written you will need to undertake professional, academic editing services, which are readily available. You will get access to a series of professional editing services, who will help you with editing your academic essays and make them perfect.Not only does this help you, but also the school year and the papers you will need to write for your courses. Most academic editors will also provide you with the essay templates that you will need so that you can easily write your essays.If you want to make sure that your academic essays are perfect, you should make sure that you always make sure that you are using the correct formatting for each topic. In addition, it is important that you do not alter any of the content within the essay, so that it is still understandable by the students and faculty.

Rosewood Marketing Case Study Essay Example

Rosewood Marketing Case Study Essay Example Rosewood Marketing Case Study Paper Rosewood Marketing Case Study Paper Joining singular properties under one in number corporate Rosewood brand is more worth creating way. It opens Rosewood lodgings to bigger and progressively gainful client fragment. Anticipated extra yearly showcasing spending will be reimbursed inside 1 year. Understanding a Rosewood Customer Customers in Hotel industry can be comprehensively delegated high buying power extravagance chasing, mid spending high assistance quality chasing and low spending quality free clients. Verifiably Rosewood has served quite certain very good quality clients. Rosewood recognized its clients as higher buying influence people with rich tastes. Rosewood’s current clients lean toward extravagance altered assistance which empowers them to encounter the way of life of neighborhood legacy. These clients are extremely modern who esteem the elite feel of the individual properties. These clients are faithful to singular property and consequently some of Rosewood’s properties see high finish of scale return proportion (40%). Current clients of Rosewood brand across various properties are of unrivaled taste. Table 1 frameworks Rosewood’s current client base worth desire and Rosewood’s proposed an incentive under corporate marking. Rosewood’s current clients don't connect themselves with the Rosewood brand yet with singular property brand. This client section spends a predominant sum in correlation with the business normal in extravagance corporate brand inn advertise and anticipates a better yield as far as practical and mental qualities. They invest wholeheartedly in being a dependable client to the individual property and practically esteem the nearby customization of the properties. The individual properties in Rosewood’s portfolio has profoundly adjusted to neighborhood culture. From the welcome to menu card, each component in the inn gives the clients a feeling of spot they are visiting. Rosewood brand is extremely little in these properties and the clients are unconcerned with it. They esteem the experience they escape these individual properties more than the worth they get from their relationship with a corporate brand. There are critical contrasts plot in table 1 between the worth desire by current clients and worth imagined by Rosewood. It is clear that if Rosewood takes the way of corporate marking and joins all its individual properties under one name, its objective client base will change. Taking the corporate marking course, Rosewood will be presented to a bigger client base with various worth desires. With corporate marking methodology Rosewood risks dismissing a portion of their steadfast visitors at properties that a brand in themselves. Then again, they will pull in a bigger client portion that qualities brand steadfastness and looks for physiological qualities from the brand understanding. Rosewood target client under the corporate brand methodology will exceptionally esteem reliable help at any Rosewood property they visit. These clients, despite the fact that need reliable help, esteem feeling of spot experience that singular Rosewood properties bring to the table. They will be like faithful clients of other outlandish brands that offer reliable encounters in various settings. These clients would need to connect their lodging stay buy with an extravagance brand name. By making a bound together brand, Rosewood is additionally giving the chance to its objective client to not search for choices at areas where other Rosewood properties exists. This can end up being exceptionally advantageous monetarily for the two clients and trip specialists. Market Assessment (Competition) Rosewood is an assortment of profoundly refined rich experience properties. Its clients esteem the extravagant feeling of nearby culture it gives in an outlandish setting. These properties are exceptionally altered dependent on neighborhood culture and contrasted with its huge corporate like chain inns, Rosewood inns give a bona fide experience of the area. In spite of the fact that these areas adjusted encounters are comparative in nature to esteem gave by little individual inns, Rosewood inns have the implies that are accessible to corporate brands and they used those way to advance their guest’s encounters. Significant bit of leeway that Rosewood has over little individual inns is their huge client database which naturally assembles information through its focal reservation framework. Through accessibility of this broad database Rosewood can make explicit visitor inclination profiles and adjust their administrations across entire of Rosewood brand. With a combined corporate brand Rosewood will enter another market with extremely solid points of interest of flexibility to neighborhood culture with the data and monetary assets of a corporate extravagance brand. Rose will make both individual and corporate inn showcase progressively serious with their involvement with giving altered administrations to a bigger client base with higher than present cross property utilization. Effect on the Bottom Line (Company) Rosewood’s lodging administrators invest heavily in their own singularity. For them their hotel’s image has more an incentive than the Rosewood brand itself. A portion of the supervisors feel the danger of loss of independence in their workspace. To get a social move any business is a major change and such misgivings are normal. Past the underlying limit, a merged brand will a feeling of shared objective and solidarity among the administration at various locales. The data sharing that a corporate brand culture brings will profit all the individual lodgings. Significant piece of cost anticipated is the $1 Million every year showcasing cost, anyway there are different expenses to be considered as well. Rosewood would need to normalize its utilities and benefits and doing so includes some major disadvantages. Preparing of staff and administrators for adherence to mark gauges will require some serious energy, cost and exertion. Some unfortunate expenses in wording to relinquishing change unwilling workers and recruiting progressively forward looking for representatives ought not out of the ordinary as well. Budgetary Considerations There are two courses that Rosewood lodgings can take. First is to stay with being a serene brand and advance their individual properties. Other is to turned out in the corporate market with a bound together extravagance corporate brand. Beside various useful and physiological qualities that the two choices present monetary ramifications of the two alternatives ought to be considered as well. Accepting that the clients we will lose while embracing the corporate marking way will be balanced by the new clients procured, the quantity of clients has been kept steady at 115,000. Base year is considered as year 2003. % yearly development in ADR and 3% development in yearly advertising use is accepted. Point by point determined can be alluded from table 3a and 3b. It is apparent that normal CLV with corporate marking client portion ($378) is altogether higher than that of individual marking client section ($461). The promoting financial plan of $1 Million for a long time will equivalent to $5 Million, which will be profoundly remunerated by the increase of about $9 Million addition over these 5 years. In my suggestion, Rosewood can embrace the Corporate marking technique and combine its separately one of a kind properties into uniform help encounters. Proposal: Rosewood lodgings has an extraordinary potential in its novel properties. By solidifying these important inns under one in number corporate brand, Rosewood will focus on another client base. This client base is bigger with more noteworthy potential for rehash stays and cross property utilization. This bigger client base qualities consistency in administration and relationship with solid brands. Being presented to this market, Rosewood can possibly expand its cross property utilization from 5% to industry normal of 10-15%. Simultaneously Rosewood has the chance to remain at the high finish of client return pace of 40% by giving them valid feeling of district. This client section is provided food by profoundly serious market and in this market Rosewood can use its preferred position of data and flexibility to make its imprint. The instance of Corporate marking is bolstered by monetary ramifications as well. The extra $1 million advertising spending that Rosewood needs to go through consistently will be reimbursed by more than $9 million inside 5 years.

Letter of Advice - Free Essay Example

Dear Sir, RE: ADVICE ON ALLEGATIONS MADE AGAINST YOU. We have received your email on17th December 2014 and are now pleased to advise you on the matter. 2.0MATERIAL FACTS 2.1That you had received a document from a man in uniform due to the complaint made against you by the public for causing a nuisance while you are busking at Central Market. 2.2You were instructed to leave KL Sentral by another man in uniform as you were alleged to violate the Legislation of the Railways. 2.3You have made known to us that you received a letter by a group of purity appraising that your music diluting the cultural norms of Malaysia as jazz was American in origin and it assassinating the minds of Malaysian classical music. 2.4You had recorded some of performance in KL Sentral digitally and your recording company had made an arrangement for that music to be released in EP format via iTunes. Subsequently, two musicians claimed that you stole their music as you had plagiar ized their tunes for the EP and they are now wanting a share of the profits. 2.5You had received a complaint letter that some viewers of your live performance video in KL Sentral on YouTube had sustained serious personal injury, i.e sprained ankles, bruising and small cuts due to your failure to put the disclaimer not to try the dance at home or in confined space without proper equipment. 2.6That AMRSVT is claiming for loss of profit as they claimed that your performance had attracted the crowd, which made it difficult for other passengers to move around and visit their stalls and shops. 3.0LEGAL ISSUES 3.1Whether there is any permit required to busk? 3.1.1You have mentioned that you had not obtained any permit to perform in Central Market and KL Sentral. In our opinion, a permit is essential to be obtained from the municipal council. In this case, since you perform in the district of Kuala Lumpur, a permit should be obtained from the DBKL. The Early in the year 2013, DBKL has implemented that all street entertainers are required to apply for a permit in order to perform in public. The aim of the permit is to be obtained to regulate the street buskers. Hence, a permit from DBKL is required. 3.1.2Since you had not obtained any permit, no issue on remedy available to you under this issue. 3.2Whether you can be liable for nuisance? 3.2.1You have mentioned that that certain member of the public made a complaint against you for public nuisance. 3.2.2Public nuisance arises when an act materially affects the reasonable comfort and convenience the life of a class of the society. In the case of Majlis Perbandaran Pulau Pinang v Boey Siew Than Ors [1979] 2 MLJ 127, only a person who has suffered special damage can claim for damages for public nuisance. The Plaintiff has to prove that he has suffered damages or injury over and above the ordinary convenience suffered by the public at large. 3.2.3The followings are to determine the existence of special particular damage: (i) the type or extent of damage is more serious, The Plaintiff must suffer more than what is suffered by other persons who are exposed to the same interference. (ii) The damage must be a direct consequence and is substantial. In the case of Pacific Engineering v Haji Ahmad Rice Mill Ltd [1966] 1 LNS 128, the Plaintiff had proved that they suffered personal discomfort and injury to property thereby satisfying the requirement special damage. An injunction preventing the Defendant from burning rice husks in the compound of their premises was granted. The court held that in action for public nuisance, a Plaintiff may institute proceeding without obtaining prior consent from the Attorney General (AG) if he suffered special damage. 3.2.4If no special damage suffered by any particular individuals, section 8(1) of the Government Proceeding Act 1956 provides that the AG, or two or more persons who have obtained written permission from the AG, may institute a suit in public nuisance for a declaration a injunction or for such other relief as may be appropriate to the circumstances of the case. In Koperasi Pasaraya Malaysia Bd v Uda Holdings Sdn Bhd [2002] MLJU 521, it was held that in action for public nuisance, consent must be first obtained from the AG. 3.2.5 By applying the law to your situation, you have mentioned that the certain member of the public was the AMRSVT who lodged a report against you.They claimed that they suffered loss of profit as your busking had attracted the crowd which made it difficult for other passengers and passerby to move around and visit their stalls and shops. You also mentioned that you managed to get the people to dance for your live performance at KL Sentral. Hence, the allegation of the AMRSVT is in line since your performance fascinated the crowd which caused them to suffer a direct consequence and a substantial damage. Hence, we are of opinion that they might be successful in their action against you. 3.3Whether you can be liable for a violation of railways legislation? 3.3.1According to section 59 (a) of the Railways Act 1991 (RWA), any person who behaves in a disorderly or offensive manner or commits any nuisance on a railway coach or upon any railway premises; or assaults, hinders or obstructs a railway officer in the execution of his duties, shall be guilty of an offence and shall on conviction be liable to a fine not exceeding one thousand ringgit or to imprisonment for a term not exceeding three months or to both. 3.3.2You had mentioned to us that you have managed to attract the crowd and not only that, the crowd even dance when they watched your performance at KL Sentral. As discussed above, your acts may constitute a nuisance to the public. You mentioned that you had refused to leave the place when you were told to by the officer of the KTMB. Hence, we are afraid that you have violated the regulation of the RWA when you committed the act of nuisance and impe ded the instruction of the officer to leave the place when he was in the execution of his duties as a railways officer. Hence, you may be exposed to a fine not exceeding one thousand ringgit or to imprisonment for a term not exceeding three months or to both. 3.4Whether the group of that person has right to stop you from playing your music in public as they alleged your music diluting the cultural norms of Malaysia? 3.4.1You have mentioned that you had received a letter from Purity to stop you from playing in public. They alleged your playing diluting the cultural norms of Malaysia because the jazz was American in origin. They also alleged that you are poisoning the minds of the youths by playing unstructured music which is contrary to the rigid structure and discipline of Malaysian classical music. 3.4.2We are advising that until to date, there is no provision under the law or legislative body authorized by the government of Malaysia declaring the technical natured to cult ural norms for Malaysia. As far as we concerned, your performance was simply to reach the public with the nature of the music. It may depend on the content of the lyrics. The accusation on influencing the minds and cultural norms of Malaysia and Malaysia classical music cannot stand on its own since jazz music has been accepted in Malaysia without restriction. Hence, we are of view that the Purity has no cause of action against you. 3.5Whether you can be liable for plagiarism as alleged by Mdm Anna Leese Laniza Achmed? 3.5.1 By virtue of section 13 of the Copyright Act 1987 (CA), in order to establish a claim of copyright infringement the plaintiff need to prove: (1) that the Plaintiff own the copyright in his work; (2) that the Plaintiff work is original; (3) that the defendant copied the work; (4) that there is substantial similarity between the Plaintiffà ¢Ã¢â€š ¬Ã¢â€ž ¢s work and the defendants work; and (5) that the part copied by the defendant was a substantial part of the Defendantà ¢Ã¢â€š ¬Ã¢â€ž ¢s work. 3.5.2 Section 26A of the CA provides once notification of copyright has been recorded in the Register, the onus of disproving that copyright subsists in the work shifts to the alleged infringer. 3.5.3As to requirement (1), Mdm Anna Leese and Laniza Achmed basically acquire the copyright in the song if they have put it into a fixed form, e.g. In writing or in a recording. Registration and other formalities are generally not necessary to acquire the copyright. However, registration of the copyright will come in useful as evidence to show the ownership of the copyright. Hence, if there is notification of copyright has been recorded by them, the onus of disproving that copyright subsists in the work will shift to you. As to the requirement (2), originality simply means that the song must have come from them and that they must have put some effort into it. On to requirement (3) they need to prove to the court that you have access to the music . Substantial similarity in requirement (4) means that there should be a high degree of similarity between the two songs which is more likely to be the result of copying rather than mere coincidence. In considering whether there is substantial similarity, features that are commonplace, and unoriginal are usually disregarded. In Requirement (5) as long as the part the music is distinctive enough that it is recognizable as their song, therefore, that amounts to a substantial part the length does not matter as long it is sufficiently similar and the reasonable people would notice the similarities between the music. We are of opinion that if they are claiming that you had stolen their music is difficult to be proved unless they can prove that they are protected under the law of intellectual property. 3.6Whether you can be liable for the injuries of the YouTube viewers? 3.6.1 You have mentioned that a class action lawsuit filed against you by YouTube viewers from New York who watch ed the video of your live performance on YouTube and followed suit by dancing in their room sustained serious personal injuries. They claimed that you should put a disclaimer of à ¢Ã¢â€š ¬Ã…“Do not try this at home or in a confined space without proper equipmentà ¢Ã¢â€š ¬Ã‚ . 3.6.2 In the case of Palmco Holding Bhd v Sakapp Commodities (M) Sdn Bhd Ors [1988] 2 MLJ 624, in order to succeed in a representative action, the plaintiff must satisfy three requirements. They are: (1) the plaintiff and those represented by it are members of a class and that these members have a common interest; (2) the plaintiff and those it represents have a common grievance; (3) the relief sought is in its nature beneficial to them all. 3.6.3In the present case, the plaintiffs and those represented by it have satisfied all three requirements hence the representative action of the Plaintiff might be successful. However, the viewer may not have privileges to take action against you because the te rms and conditions only apply between you and YouTube. YouTube makes no warranties or representations about the accuracy or completeness of this sites content or the content of any sites linked to this site and assumes no liability or responsibility for any personal injury or conduct of any third party. Therefore, we are in view you will not liable for not inserting the disclaimer in the video. 3.7Whether you are liable for the loss of profit suffered by AMRSVT? 3.7.1 Based on your letter, we have understood that AMRSVT are claiming for loss of profit as they claim that Miloà ¢Ã¢â€š ¬Ã¢â€ž ¢s busking had attracted them crowd, which made it difficult for other passengers and passerby to move around and visit their stalls and shops in Central Market and KL Sentral. We have understood that AMRSVT is claiming liability from you for loss of profit. Generally, pure economic loss is recoverable under the law. However, the extent of the negligent act should be assessed with caution t o determine the liability of the defendant. This means that the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s claim would depend on (1) whether there is sufficient proximity between the Plaintiff and the Defendant and (2) whether the pure economic loss was reasonably foreseeable as mentioned in the case of Steven Phoa Cheng Loon V Highland Properties Sdn Bhd [2003] 1 MLJ 567. 3.7.2We are of the view that for AMRSVT claims to be successful, the burden of proving such allegations lies on him. Therefore, he must first satisfy the court that there is an appropriate proximity between you and him. An appropriate proximity is determined to see whether it was indeed the act of the defendant that had caused the pure economic loss. As discussed above, you might be liable for nuisance for attracting the crowd to watch your performance. Should AMRSVT prove that there is a negligent act done by you which had caused the pure economic loss to the them. However, if they can prove there is negligence on your part, his claim for damages as a result of his loss of business being affected by your act attracting the crowd however it is too remote and is not foreseeable. It is not foreseeable that such act would have caused loss to their business as the crowd logically would have been their prospect. Thus, this claim may be deemed as too remote. Therefore, it can be said that the claim by AMRSVT might not be successful in his claim unless they can prove otherwise. 4.0CONCLUSION 4.1We shall be pleased to represent you in any legal action filed by the above parties and also to file a defence on your behalf if you wish to take the matters to the court. We hope that our advices are sufficient for your present needs. If you have any further inquiries, please do not hesitate to contact us. Yours sincerely, à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€ š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. (NABILA BINTI MOHD NOORDIN) For and on behalf of Tetuan Haziq Hafidz Rakan-Rakan.

German Language Spelling With a Double S or Eszett (ß)

A unique feature of the German alphabet  is the ß  character. Found in no other language, part of the uniqueness of ß—aka eszett (s-z) or scharfes s (sharp s)—is that, unlike all other German letters, it exists only in the lower case. This exclusivity may help explain why many Germans and Austrians are so attached to the character. Since being introduced in 1996, spelling reform (Rechtschreibreform) has shaken the German-speaking world and caused raging controversy.  Even though the Swiss have managed to live peacefully without the ß in Swiss-German for decades, some German-speakers are up in arms over its possible demise. Swiss writers, books, and periodicals have long ignored the ß, using double-s (ss) instead. Thats why its all the more puzzling that the International Working Committee for [German] Spelling (Internationaler Arbeitskreis fà ¼r Orthographie) chose to keep this troublesome oddity in certain words while eliminating its use in others. Why not just toss out this troublemaker that non-Germans and German beginners often mistake for a capital B, and be done with it? If the Swiss can get by without it, why not the Austrians and Germans? Double S Reforms From Rechtschreibreform The rules for when to use the ß rather than ss have never been easy, but while the simplified spelling rules are less complex, they continue the confusion. German spelling reformers included a section called  sonderfall ss/ß (neuregelung), or special case ss/ß (new rules). This section says, For the sharp (voiceless) [s] after a long vowel or diphthong, one writes ß, as long as no other consonant follows in the word stem.  Alles klar? (Got that?) Thus, while the new rules reduce the use of the ß, they still leave intact the old bugaboo that means some German words are spelled with ß, and others with ss. (The Swiss are looking more reasonable by the minute, arent they?) The new and improved rules mean that the conjunction formerly known as  daß or that should now be spelled  dass  (short-vowel rule), while the adjective groß for big adheres to the long-vowel rule. Many words formerly spelled with ß are now written with ss, while others retain the sharp-s character (technically known as the sz ligature):  Straße for street, but  schuss  for shot.  Fleiß for diligence, but  fluss for river. The old mixing of different spellings for the same root word also remains  fließen for  flow, but  floss for flowed.  Ich weiß for I know, but  ich wusste for I knew. Though reformers were forced to make an exception for the oft-used preposition  aus, which otherwise would now have to be spelled  auß,  außen for outside, remains. Alles klar? Gewiss! (Everything clear? Certainly!) German Response While making things slightly easier for teachers and students of German, the new rules remain good news for the publishers of German dictionaries. They fall far short of true simplification, which many disappointed people had anticipated. Of course, the new rules cover much more than just the use of the ß, so its not difficult to see why  Rechtschreibreform  has sparked protests and even court cases in Germany. A June 1998 poll in Austria revealed that only about 10 percent of Austrians favored the orthographic reforms. A huge 70 percent rated the spelling changes as nicht gut. But despite the controversy, and even a Sept. 27, 1998 vote against the reforms in the German state of Schleswig-Holstein, the new spelling rules have been judged valid in recent court rulings. The new rules officially went into effect on Aug. 1, 1998, for all government agencies and schools. A transitional period allowed the old and new spellings to coexist until July 31, 2005. Since then only the new spelling rules are considered valid and correct, even though most German-speakers continue to spell German as they always have, and there are no regulations or laws that prevent them from doing so. Perhaps the new rules are a step in the right direction, without going far enough. Some feel that the current reform should have dropped ß completely (as in German-speaking Switzerland), eliminated the anachronistic  capitalization of nouns  (as English did hundreds of years ago), and further simplified German spelling and punctuation in many other ways. But those who protest against spelling reform (including authors who should know better) are misguided, trying to resist needed changes in the name of tradition. Many counterarguments are demonstrably false while placing emotion over reason. Still, though schools and government are still subject to the new rules, most German speakers are against the reforms. The revolt by the  Frankfurter Allgemeine Zeitung  in Aug. 2000, and later by other German newspapers, is yet another sign of the widespread unpopularity of the reforms. Time alone will tell how the spelling reform story ends.

The Different Ways Of Love - 931 Words

Something to be felt Love can be interpreted in many different ways by who you are, and how you feel towards it. It can give your life another meaning or it can make it a living hell. It has many different characteristics to it that will make you think about it in a new way. Love has many different seasons to it, and can be expressed in many different ways. There is a theory that gives every type of love a meaning. For every person love can mean something different. I will always love and respect my family no matter what happens. I have always told my dad, â€Å"If you take care of me now, I will take care of you later.† Family comes first no matter what, because they are the building blocks to a part of your life. They will never stop loving you even in the worst situations. John Allen Lee made a theory, Color of Love, showing the different types of love in people’s life based off the Greeks. Philos, which means people in Greek is expressed through brother and sister love, parents and chil dren love, and friend to friend love. I love my grandmother dearly; if it wasn’t for technology and medicine created she would not be with me right now. My love for her grows and grows every day. She is fighter and always will be. Whenever I see her she gives me the presence of fulfilling happiness and love and I couldn’t ask for more. She always has commitment and passion in her eyes that will never die. She puts her family and strangers before her because that is her way of expressing herShow MoreRelatedCompare the Views of Relationships in ‘the Unequal Fetters’ with Those in ‘to His Coy Mistress’. What Is Suggested About the Different Ways in Which Men and Women View Love?2018 Words   |  9 Pagesrelationships in ‘The Unequal Fetters’ with those in ‘To his Coy Mistress’. What is suggested about the different ways in which men and women view love? ‘To His Coy Mistress’ was written by Andrew Marvell (1621-1678). The poem is a metaphysical poem, which was mostly used in the seventeenth century and was classed as a highly intellectual type of poetry and mainly expressed the complexities of love and life; just as this poem is. In brief the poem is about seizing every opportunity in life and notRead MoreComparing How do I Love Thee by Elizabeth Barrett Browning and A Brithday by Christina Rosetti1308 Words   |  6 PagesComparing How do I Love Thee by Elizabeth Barrett Browning and A Brithday by Christina Rosetti Much of the poetry written prior to the 19th Century was devoted to the many types of love, both the sensations and feelings related to this subject, and also the poet attempting to capture in writing how the feeling of being in love has changed him or her. For these reasons, it is important top analyse examples of this poetry in terms of how the different poets have captured theRead MoreThe Three Types of Love859 Words   |  4 PagesThe three types of love As you live, you learn to love in many different ways. You can love your friends, your family, your girlfriend or boyfriend, eating, writing, singing, learning and the list just keeps growing and growing till infinity. Basically you can love anything and anyone. Sure, you love your mother and father, but you also love your girlfriend or boyfriend in a different certain way. It’s the way you love, which makes it certain what the type of love you have towards anyone or anythingRead More The Different Types of Love Expressed by Pre-1914 Poets Essay examples850 Words   |  4 PagesThe Different Types of Love Expressed by Pre-1914 Poets These 3 poems are completely different to each other. Porphyria’s Lover is obsessive and violent love, How Do I Love Thee? Is more of an undying love and the poem Remember is more like truthful love. In this essay I’ll take each poem and in a sentence or two explain the type of love that each poem demonstrates. I’ll also use quotations to show each of my poems shows a different type of love. The poem Porphyria’s Lover portrays theRead MoreThe Love in Romeo and Juliet by Shakespeare883 Words   |  4 PagesLove is just a word, until someone comes along and gives it a meaning. But what meaning they give the word is up to them .there are many different types of love in this world. Love comes in many different ways and they are not always pleasant. Love can make you happy or sad it depends on the way it comes to you. Love is tricky and can be confused with all of the different types of love. Love isn’t just one thing there is many different ways to show in and have it. In this play by Shakespeare RomeoRead MoreThe Presentation of Love in Poetry Essay1726 Words   |  7 PagesThe Presentation of Love in Poetry Compare in detail the presentation of love (and loss) in How Do I Love Thee by Elizabeth Barrett Browning, First Love by John Clare and Remember by Christina Rossetti with further reference to My Last Duchess by Robert Browning, When We Two Parted by Lord Byron and A Woman To Her Lover by Christina Walsh The three poems, First Love by John Clare, Remember by Christina Rossetti and How Do I Love Thee by Elizabeth Barrett Browning wereRead MoreThe Hearts True Feelings Essay762 Words   |  4 PagesThe Hearts True Feelings What is love? According to dictionary.com love is a profoundly tender, passionate affection for another person. Though for some people love can mean different things in a lot of ways: such as love for a job, love for a pet, love for a friend, etc. With the diversity of uses and meaning of the word love, it has become difficult to consistently define it. Loving and being loved increases richness to lives. People feel happier and healthier when they feel close to othersRead More Love in Andrew Marvell in To His Coy Mistress and John Donnes The Sunne Rising1592 Words   |  7 PagesLove in Andrew Marvell in To His Coy Mistress and John Donnes The Sunne Rising These two poems, To His Coy Mistress and The Sunne Rising are similar poems, they are both metaphysical (metaphysical means more than physical) poems written around Shakespeares time. The main theme of these poems is the same; it is romance and the love of a woman. Yet the two poets have very different opinions on these two things. Within both poems are arguments, in To His Coy MistressRead MoreThe Importance of Being Earnest, Love and Marriage762 Words   |  4 Pagescomplications. A central theme and topic in the play is love and marriage. It is a primary force motivation the plot and a reoccurring subject up for debate. Love and marriage is presented in different ways through different characters, which I will be taking a closer look at. Lady Bracknell represents the â€Å"proper† Victorian ways of society and her view on marriage is that it is a duty, not love or passion. It seems as if she does not believe that love and marriage go together. It is something you areRead MoreMy Experience Of Love745 Words   |  3 PagesLove is a certain emotion or feeling inside every individual. Most individuals at a point in their life have faced love, whether it’s being loved or have loved. Love appears to be the foremost principal objective that all individuals strive for in their lifetime. Love is one of the view things all individuals can come together and agree on that we need. There are different types of love, but my experience of love can be different from others. Being able to love yourself is very vital if you are trying

Control System by Ab-Soul free essay sample

A clever and talented rapper, Ab-Soul, released his first album called â€Å"Control System†. This album sparked his bright future with Top Dawg Entertainment, which also includes superstars such as: Schoolboy Q, Jay Rock, and Kendrick Lamar. Mixing his violent past and background with poetry and art, Ab-Soul named this album â€Å"Control Systems†, because he believes that people live from controlled systems. Since signing with Top Dawg Entertainment in 2007, Ab-Soul has produced a series of singles which have promoted his first album. Soul’s album delivered deep messages about his life in the ghetto and his diagnosis with Steven-Johnson Syndrome, a disease that attacked his lips, skin, and eyes. A fatal tribulation in his life, his disease is why is always wearing dark sunglasses in his music videos. The highly creative artist’s most famous song on â€Å"Control Systems† was â€Å"Pineal Gland†; which emphasize hallucinations while on the i nfluence of DMT, a psychedelic drug. We will write a custom essay sample on Control System by Ab-Soul or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page After releasing a music video to â€Å"Pineal Gland†, Soul received a great amount of popularity. â€Å"Terrorist Threats†, the forth track on his album, talks about Soul’s early life and how his dreams of being a professional basketball player were cut short. His sixteenth track was called â€Å"Book of Soul†, which was named after the Bible’s Book of Job. In this song, Soul speaks about his life with his beautiful girlfriend, but unfortunately reveals that she committed suicide in 2012. Showing strength through great despair, Soul’s songs are more than just hard beats and clever wordplay. â€Å"Control System† is an album that makes listeners look at life through Soul’s perspective.